About Us

Who Mack Was

Mack was the kind of person who left a mark without ever trying to. He was warm, cheeky, loyal, and had a heart that pulled people together. He loved his people fiercely, and he lived life with a simplicity and authenticity that made everyone around him feel seen. Losing him changed everything, but loving him changed us more. The Mack Label was created to honour who he was, the memories he left us with, and the way he made everyone feel.

Why we Started The MACK Label

THE MACK Label was born from love, grief, and the desire to keep his spirit close. After losing Mack, we needed a way to carry him forward, something that wasn’t just a reminder of the pain, but a reminder of the joy and character he brought into every space.
This brand became that space.
Every design is inspired by him: strong, simple, a little nostalgic, and full of heart. It’s something that lets me share a piece of him with the world, while creating something beautiful in his name.

A Message to Our Customers

Thank you for being here, truly.
By supporting The MACK Label, you’re not just buying clothing. You’re becoming part of a story that means everything to me. You’re helping keep Mack’s name alive, helping turn grief into something purposeful, and reminding us that love never really leaves, it just finds new ways to show up.

Whether you knew Mack or not, I hope you feel a little piece of him in every item. I hope it makes you feel connected, grounded, and reminded of someone you love too.

Thank you for carrying this story with us.
Thank you for honouring him.
And thank you for being part of The MACK family.